A   Listen to an expert in advertising tell a story during a talk to university students and choose the correct answers.

1   Where did the story take place?
2   Why did Frederick want people to start eating potatoes?
3   Fredrick was surprised that the people …
4   According to the speaker, the story can teach us something about …

B   Listen again and correct the information in the sentences. Use the words in the box to help you. You do not need all the words.

 

animal      be successful      bread      business      hungry

meat      psychology      soldier      steal      talented

 

 Frederick II is sometimes called Frederick the Great because he was so tall.

wrong: ___tall___

correct:

 Cheese was the most important part of most people’s diet.

wrong:

correct:

 Frederick thought that if people had potatoes, they would not be angry any more.

wrong:

correct:

 People in Kolberg said their children could not eat potatoes.

wrong:

correct:

 People understood that potatoes were valuable when they saw the gates around Frederick’s garden.

wrong:

correct:

 People began eating potatoes from Frederick’s garden.

wrong:

correct:

 Frederick’s plan did not work.

wrong:

correct:

 Frederick’s plan was an example of good farming.

wrong:

correct: